Rebooking rate

Definition

The share of dogs leaving with the next appointment already booked, typically six weeks out.

Why It Matters

Rebooking is what makes a grooming book predictable, because a high rate means a full forward calendar rather than a monthly hunt for new customers. Check the actual diary six weeks out instead of a percentage, and see how much of it belongs to one groomer. A shop that books the next appointment at the counter has a habit worth paying for; one that relies on reminder texts has a marketing cost pretending to be retention.