Peak-season concentration

Definition

How much of the year's boarding revenue lands in the holiday and summer weeks alone.

Why It Matters

Annual occupancy hides the shape of this business completely: a kennel can run near empty for months and turn away bookings at Thanksgiving, which means the ceiling is the building rather than the marketing. Ask for occupancy by week across two years, then ask what was turned away at the peaks, because that answer is the whole case for an expansion and the whole limit on the price.