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Data

Industry Economics

Operating Margins

A buyer staring at a CIM has a prior question before any specific number: is 18% even normal in this trade, or is the add-back schedule doing the work? These are the IRS's own estimates across every nonfarm Schedule C in the country, and Schedule C net income is earnings before any owner salary, which makes net income over receipts the closest public analog to an SDE margin that exists.

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Net income over receipts from every Schedule C, by industry
Legal services43.8%49.5%10.4%316,370–
Accounting services (CPA and other)40.7%53.8%9.6%361,556–
Computer systems design services37.0%51.2%12.1%318,183The line holds solo consultants alongside managed-service firms; an MSP with contracts and a bench runs lower margins on higher revenue quality.
Insurance agencies and brokerages36.1%46.1%7.5%313,543–
Real estate agents, brokers, and property managers35.0%48.6%3.7%1,046,471Dominated by commission agents with near-zero cost structures; do not read this as a property-management company's margin.
Offices of dentists27.1%32.3%25.6%56,157–
Personal and laundry services24.4%42.7%6.4%2,957,905Mostly salons, barbers, and beauty services by count; a coin-operated laundromat's economics sit inside this line but are not typical of it.
All industries (the national baseline)18.3%31.4%8.5%31,125,909–
Specialty trade contractors15.7%21.2%11.1%2,521,516One line covers all the trades; HVAC, plumbing, electrical, roofing, and painting sit inside it together.
Home health care services12.7%40.6%17.6%478,730Dominated by solo caregivers; an agency with a real roster runs a heavier payroll line than this aggregate shows.
Truck transportation10.1%18.0%5.2%837,211Owner-operators with one truck dominate the count; fleet economics differ.
Auto repair and maintenance8.0%18.7%10.5%465,852–
Restaurants and drinking places3.4%13.6%18.8%653,372Restaurant losses are real and common, and the all-filers figure carries them.

How to Read the Margins

Two margins ship for every line on purpose. The all-filers figure includes every side gig and every money-loser in the country, which drags it below what a real business earns. The profitable-only figure excludes the failures, which lifts it above the typical. A buyable business usually lives between the two, and the width of the gap is itself information. Home health care services shows the widest on the page, at 27.9 points, because losses in that trade are real and common.

These are sole-proprietorship aggregates, not comparables for your target's LLC. Use them for the sanity check they are good at: a listing claiming twice the profitable-only margin of its industry is making a claim diligence has to prove, usually about add-backs. Industries whose tax treatment makes even this bracket misleading, like real-estate lessors whose depreciation turns the aggregate negative, are omitted rather than published soft.

IRS SOI, Nonfarm Sole Proprietorship Returns, Table 1 (TY2023), tax year 2023, from the SOI sole-proprietorship tables.

Two Questions Pay Answers

Is the seller's payroll line plausible? A P&L claiming twelve employees and $300,000 of payroll is claiming $25,000 a head. That is not what a plumbing and HVAC company pays: the industry average is $73,693. The gap is either part-time staff, cash, a mistake, or a story, and all four are worth knowing before the LOI.

What is the job you are about to take actually worth? The market-rate salary for the owner's role is the add-back a lender scrutinizes hardest, because an owner who pays themselves nothing makes the earnings look bigger than the business is. The number that holds up is what the role would cost to hire, and the way to argue it is against a benchmark rather than a feeling.

Pay by Industry

The industries we have guides for first, then every industry with enough businesses to measure. Sort by pay to see where the skilled labor is, and by staff per business to see what you would be managing.

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Pay per employee, staff per business, and payroll per business by industry
Offices of Certified Public Accountants$100,69111.0$1.11M604,209
Insurance Agencies and Brokerages$90,8316.1$556k818,561
Electrical Contractors and Other Wiring Installation Contractors$76,54512.2$933k1,015,983
Plumbing, Heating, and Air-Conditioning Contractors$73,69310.9$805k1,214,761
Roofing Contractors$70,5528.4$595k215,242
Automotive Body, Paint, and Interior Repair and Maintenance$60,7217.0$428k246,720
Offices of Dentists$60,7187.6$460k1,028,889
Sign Manufacturing$58,52512.9$754k75,895
Painting and Wall Covering Contractors$55,1655.4$300k208,201
Exterminating and Pest Control Services$53,4668.4$450k139,150
General Automotive Repair$53,0314.8$252k403,389
Veterinary Services$52,97813.9$734k475,106
Landscaping Services$51,2866.8$349k802,899
Offices of Physical, Occupational and Speech Therapists, and Audiologists$49,0679.0$440k466,903
Offices of Optometrists$48,9106.6$322k147,931
Used Household and Office Goods Moving$45,63710.9$497k102,745
Pharmacies and Drug Retailers$44,47716.5$736k691,152
Funeral Homes and Funeral Services$43,6507.1$309k107,566
Lessors of Miniwarehouses and Self-Storage Units$40,5502.6$106k48,382
Home Health Care Services$38,09139.7$1.51M1,618,759
Assisted Living Facilities for the Elderly$34,87424.3$849k508,230
Beauty Salons$31,7174.6$147k391,064
Janitorial Services$30,08916.1$483k1,088,193
Child Care Services$29,69512.7$378k1,045,052
Car Washes$29,3788.7$256k172,644
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Pay per employee, staff per business, and payroll per business by industry
Software Publishers$201,42654.9$11.1M1,011,187
Investment Advice$167,8204.7$791k110,125
Drugs and Druggists' Sundries Merchant Wholesalers$159,61234.0$5.42M302,952
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services$147,66533.9$5.01M629,527
Offices of Lawyers$125,5806.6$830k1,093,331
Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers$125,41226.4$3.32M272,209
Other Management Consulting Services$124,9213.5$439k51,177
All Other Telecommunications$124,63713.9$1.73M26,774
Custom Computer Programming Services$124,25414.9$1.85M1,012,250
Other Computer Related Services$123,68412.7$1.57M168,654
Offices of Other Holding Companies$122,69813.7$1.68M89,908
Computer Systems Design Services$122,17113.2$1.61M766,160
Administrative Management and General Management Consulting Services$121,7538.3$1.01M869,457
Public Relations Agencies$119,6496.9$831k60,066
Engineering Services$109,94919.9$2.19M1,260,577
Advertising Agencies$106,84112.9$1.38M200,465
Offices of Physicians (except Mental Health Specialists)$105,65213.2$1.40M2,706,297
Support Activities for Oil and Gas Operations$105,32023.0$2.42M221,126
All Other Miscellaneous Electrical Equipment and Component Manufacturing$102,33549.1$5.02M40,197
Computer Facilities Management Services$101,82216.2$1.65M103,562
Other Activities Related to Real Estate$101,5053.4$346k78,923
Other Scientific and Technical Consulting Services$101,4336.4$652k180,378
Offices of Certified Public Accountants$100,69111.0$1.11M604,209
Architectural Services$98,7178.3$820k189,468
Highway, Street, and Bridge Construction$98,56634.0$3.35M314,940

What the Pay Number Is Not

It is a wage bill divided by headcount, so it is not a salary. It mixes full-time and part-time staff, it mixes the owner on payroll with the newest hire, and it is an average across an industry that contains both a two-person shop and a company with ninety people. An industry paying $28,000 a head is not paying everyone $28,000; it is an industry with a lot of part-time work in it.

Census leaves sole proprietors and partners of unincorporated businesses out of the headcount and the payroll alike, while a corporation's salaried officers are in both. So an owner who draws profit adds nothing to either number, and an owner paid a salary is averaged in with the staff. For the other angle on the same cost, the employment and weekly pay section below carries what the work pays a person, from the BLS series, rather than what an owner spends per head.

Census County Business Patterns (2023). What the earnings mean once the payroll is right is in the add-back review on the valuation calculator, and how many of these businesses exist is in Market Depth.

Employment and Weekly Pay

Sorted by employment. Sort by the year-over-year column to see where hiring is tightening, and by weekly pay to compare labor cost across trades. Each figure is a detailed industry rather than a broad sector, so the rows do not overlap.

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National employment, year-over-year change, and average weekly pay by industry, from BLS Current Employment Statistics
Food services & drinking placesLeisure & hospitality12.39M+0.9%$556
Specialty trade contractorsConstruction5.28M+1.1%$1,558
Nursing & residential care facilitiesHealth care & social assistance3.49M+1.5%$914
Offices of physiciansHealth care & social assistance3.06M+1.3%$1,755
Truck transportationTransportation & warehousing1.47M+0.1%$1,380
Building material & garden supply storesRetail trade1.36M-0.5%$719
Child day care servicesHealth care & social assistance1.09M-0.7%$693
Janitorial servicesProfessional & business services1.08M+1.1%$653
Offices of dentistsHealth care & social assistance1.06M+0.8%$1,211
Automotive repair & maintenanceOther services1.03M-0.7%$1,111
Landscaping servicesProfessional & business services919K+0.5%$1,134
Fitness & recreational sports centersLeisure & hospitality696K+3.4%$459
Automotive parts & tire storesRetail trade610K+2.0%$1,035
Veterinary servicesProfessional & business services485K+2.6%$1,105
Drycleaning & laundry servicesOther services256K-2.2%$836
Death care servicesOther services142K+6.1%$890

Read employment as scale and its trend as pressure. A trade adding jobs is one where demand is holding and staffing is competitive, so wage costs and turnover deserve a hard look in diligence. One shedding them may be consolidating, automating, or shrinking, and which of the three it is decides whether a cheap multiple is a bargain.

Employment, year-over-year change, and average weekly earnings come from the Bureau of Labor Statistics Current Employment Statistics national series, seasonally adjusted, for September 2026. Employment counts all employees on nonfarm payrolls in the industry; weekly earnings are for all employees. Industries are the detailed series a searcher most often hunts in, so broad sector totals are left off and the rows do not double-count.

The Metrics Each Trade Runs On

Margins and pay say what a business keeps and what its people cost. These are the numbers that say whether it is healthy week to week: the recurring-revenue share in a service trade, the rebooking rate in a salon, inventory turns in a shop. They are distilled from each trade's own buy guide, which explains why each one matters and what a healthy reading looks like. Treat them as the checklist to request rather than a scoreboard: the readings come from the seller, not from this page, and a trade that runs on another number gains one here when its guide does.

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The operating metrics a new owner watches, by industry
Metrics to Watch
Accounting or Bookkeeping PracticeClient retention by service line · Recurring monthly engagements versus annual work · Realization on billed hours · Fee levels versus market · Staff capacity through peak season
Adult Day CareAverage daily census against licensed capacity · Payer mix by revenue and each program's per-diem rate · Referral-source concentration · Fleet condition and transport cost per participant-day · Staff ratios, wages, and turnover against the license
Appliance RepairFirst-visit completion rate · Warranty-dispatch share of job volume · Parts margin and inventory turns · Average ticket by appliance type · Trucks rolling per day against capacity
Assisted Living FacilityStabilized occupancy and the trend · Private-pay share versus Medicaid · Average rate and resident length of stay · License transfer path and administrator qualifications · Real-estate condition and deferred capex
ATM RouteTransactions per machine per month · Surcharge per transaction · Vault cash outstanding · Placement contracts inside a year of expiry · Machine downtime
Auto Body ShopInsurance versus retail revenue mix · DRP scorecard standing and cycle time · In-house ADAS calibration share · Supplement capture per repair order · Paint-booth and bay utilization
Auto GlassInsurance panels billed and volume by carrier · Single-carrier concentration · Calibration share of replacement jobs · Mobile share of job volume · Revenue per install by glass type
Auto Repair ShopBay utilization · Average repair order · Technician hours billed versus available · Repeat-customer share · Parts margin
BakeryRetail versus wholesale revenue mix · Top-five wholesale account concentration · Materials cost against the census's 29.7% of revenue · Labor with benefits against the census's 38.3% · Production capacity per day against current output
BarbershopMembership revenue share and monthly churn · Chair utilization by daypart · Barber tenure and revenue per chair · Retail attach rate per visit · Cash reconciliation: POS to processor to deposits
Bed and BreakfastOccupancy and rate by month across the season · Direct-booking share versus commissioned channels · Owner labor priced at innkeeper and housekeeping wages · Repeat-guest share and the review record · License, permit, and zoning transfer status
BreweryTaproom revenue share · Taxable removals by month · Barrels against tank capacity · Keg float in the field · Distributor depletions
Car WashCars per day against weather · Membership count and churn (if program exists) · Revenue per car · Chemical and utility cost per car · Downtime on tunnel or bay equipment
Carpet CleaningRepeat-customer share of jobs · Revenue per truck-mount van per month · Commercial account share of revenue · Marketing spend per job by source · Truck-mount hours against replacement age
Childcare CenterEnrollment versus licensed capacity · Enrollment by age band (infant slots first) · Staff-to-child ratio compliance · Teacher turnover · Waitlist depth by classroom
Coffee ShopSales by daypart and the morning rush share · Rent as a share of revenue against the lease term · Blended cost of sales: beans, dairy, food, and waste · Labor share with the owner's shifts priced at market · Average ticket and transactions per day
Commercial CleaningTop-five customer revenue share · Contract renewal and rebid calendar · Margin by account · Supervisor-to-crew coverage · Complaint and inspection scores
ConcreteSubcontracted-in share of revenue · Cylinder break pass rate · Retainage receivable by age · Yards placed per crew day · Form inventory turns
Convenience Store or Gas StationGross profit by category, inside versus fuel · Foodservice sales share and growth · Fuel gallons and margin per gallon · Inside-sales trend against the prior year · Tank test and monitoring compliance
Courier and DeliveryDriver arrangement, with the paperwork behind each · Cost per stop rebuilt from settlement statements · State motor carrier permit, current and in the right entity · Revenue by account, with the term and notice period on each · Wage claims, audits, or classification rulings in five years
Dental PracticeProduction by provider · Hygiene revenue share · Active patients and recall effectiveness · New patients per month · Collections versus production
Dog GroomingRebooking rate · Forward appointment fill · Groomer tenure and retention · Revenue per groomer per day · Product and supply cost share
Driving SchoolAuthorization and contract transferability status · Enrollment by month and product across two years · Pass rates verified against state data · Fleet age, mileage, and maintenance per vehicle · Booking backlog against capacity: cars, hours, instructors
Dry CleanerSolvent type and machine age against the perc window · Commercial and route revenue share · Pieces per day against plant capacity · Revenue split: counter, wash-and-fold, commercial · Environmental testing status of the plant site
DrywallSubcontracted-in share of revenue · Board hung per crew day · Finish level delivered against finish level bid · Taper hours as a share of total labor · Percent complete against percent billed