Unlimited wash membership

Definition

A monthly subscription to wash as often as you like, which reshaped how car washes are valued.

Why It Matters

Capture and churn are what a modern wash trades on, because a sticky base turns a weather-dependent cash business into something a lender recognizes as recurring. Verify it from the processor's drafts rather than the sign-up count, and look at how long the average member has been paying. A base built on a heavy discount promotion churns when the promotion ends, which is a number that arrives after you own it.