Grata vs Hunter
Side by Side
| Attribute | Grata | Hunter |
|---|---|---|
| What It Is | Searchable database of 22M+ private companies with revenue/employee estimates, website-keyword search, and verified executive contacts, used to build off-market target lists, assemble comparable sets and market maps, and run outreach with CRM integrations. Owned by Datasite since June 2025, which is merging competitor Sourcescrub's data into the platform. | Finds and verifies the work email addresses behind a company domain, and sends sequences from the same tool. A searcher who has a list of target companies but no way to reach their owners uses it to turn domains into named contacts: Domain Search returns the addresses on a domain, Email Finder guesses and checks one person's, and the Email Verifier says whether an address will bounce before a campaign burns a sending domain. |
| Category | Off-Market Data & Outreach | Off-Market Data & Outreach |
| Pricing Model | Custom Pricing | Subscription |
| What It Costs | Pricing not published. grata.com/pricing shows three demo-gated tiers with no dollar figures: Growth (aimed at family offices and independent sponsors), Scale (buy/sell-side advisors, mid-market PE, corp dev), and Alpha (investment banks and mega funds), plus API and data-warehouse add-ons; all sales-quoted subscription contracts via "Book a demo" / "Talk to a specialist", contract term length is not stated on the site. The only numbers on Grata's own site are on its referral page, whose worked examples use $20,000 and $30,000 contract values, a signal of typical deal size. No free trial or self-serve option. | Published on its own pricing page: Free at 50 credits a month, Starter $49 a month (2,000 credits), Growth $149 (10,000), Scale $299 (25,000), Enterprise quoted. Each plan shows a lower annual-billed figure beside the monthly one ($34, $104, $209). The unit is stated plainly: "1 credit = 1 email found via Domain Search, Email Finder, or Bulk Email Finder" and "0.5 credit = 1 email verified". |
| Best For | Funded searchers, or self-funded searchers whose investors/sponsor cover a five-figure data budget, running proprietary outreach in a definable niche toward the upper end of the SMB range; lean self-funded buyers of sub-$2M Main Street businesses will find a DIY stack (Clay/Apollo/scraping) more proportionate. | A self-funded searcher running proprietary outreach who already has a company list and needs the owner's address, and who wants the verification step in the same tool that finds it |
| Where It Fits | Define & Test Your Thesis, Source & Screen Deals | Define & Test Your Thesis, Source & Screen Deals |
| Our Verdict | The best off-market company data for thesis-driven sourcing if someone else is paying its ~$20k+ sales-quoted contracts. Most self-funded searchers under $5M get better ROI from a cheap DIY stack; Grata's estimates and contacts are weakest at exactly Main Street size. | The cheapest honest way to turn a list of target companies into owner email addresses, with the price and the unit both published. It is a sales tool, not an acquisition tool: it will not tell you which company to write to. |
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Our take
Choose Grata when somebody else is paying and the thesis is narrow enough to need real search. Website-keyword and similar-company search finds the niche businesses a code-based list misses, and the contacts sit in the same tool as the list. The price is not published and its own referral page works its examples at $20,000 and $30,000, which is a third or more of a self-funded search budget, and its estimates are weakest at exactly Main Street size. This is a tool for a funded search or a sponsor-backed one.
Choose Hunter when you already know which companies you want and the missing piece is the owner's address. It publishes what a search costs to the unit: 50 credits a month free, $49 for 2,000, and one credit is one email found while verification is half. That is a costed campaign before you pay anything, and the free tier is enough to learn whether a niche's owners are findable at all. What it will not do is tell you which company to write to, which is the half the database was selling, so the stack only wins where the list comes from somewhere else.
Looking wider than these two: alternatives to Grata, each with a line on when it is the better pick.