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RocketReach vs Hunter

Side by Side

RocketReach and Hunter, attribute by attribute
AttributeRocketReachHunter
What It IsLooks up a named person's verified email addresses and phone numbers, from a name and company or a LinkedIn profile, across a database it sizes at 700 million professionals, and sends sequences from the same tool. A searcher holding a company list from a state filing or a library database feeds the owners' names in to get the address and the mobile number to write and call.Finds and verifies the work email addresses behind a company domain, and sends sequences from the same tool. A searcher who has a list of target companies but no way to reach their owners uses it to turn domains into named contacts: Domain Search returns the addresses on a domain, Email Finder guesses and checks one person's, and the Email Verifier says whether an address will bounce before a campaign burns a sending domain.
CategoryOff-Market Data & OutreachOff-Market Data & Outreach
Pricing ModelSubscriptionSubscription
What It CostsPublished on its own pricing page, billed annually: Essentials at $33 a month ($399 a year, email only), Pro at $75 a month ($899 a year, email and phone), Ultimate at $142 a month ($1,699 a year); team plans from $6,000 a year. Monthly billing, from the vendor's own plan endpoint: Essentials $69 for 100 lookups, Pro $119 for 250, Ultimate $209 for 1,000. A free account carries 5 lookups with no card. The unit is defined on the page: a lookup is charged only when it finds and verifies an email or phone, and refunded otherwise; annual plans call lookups unlimited under a 10,000-a-month cap, and exports are the real annual meter at 1,200, 3,600 and 20,000 by tier.Published on its own pricing page: Free at 50 credits a month, Starter $49 a month (2,000 credits), Growth $149 (10,000), Scale $299 (25,000), Enterprise quoted. Each plan shows a lower annual-billed figure beside the monthly one ($34, $104, $209). The unit is stated plainly: "1 credit = 1 email found via Domain Search, Email Finder, or Bulk Email Finder" and "0.5 credit = 1 email verified".
Best ForA searcher who already holds a company list and needs the owner's direct email and mobile number to write and call, especially where a gatekeeper will not put a call throughA self-funded searcher running proprietary outreach who already has a company list and needs the owner's address, and who wants the verification step in the same tool that finds it
Where It FitsDefine & Test Your Thesis, Source & Screen DealsDefine & Test Your Thesis, Source & Screen Deals
Our VerdictThe finding half of proprietary outreach, priced and metered on its own page. Bring the list; it supplies the person, and cross-check what it returns before you write.The cheapest honest way to turn a list of target companies into owner email addresses, with the price and the unit both published. It is a sales tool, not an acquisition tool: it will not tell you which company to write to.
Pros
  • Price and unit are both published, with a refund on any lookup that returns nothing verified
  • Person-level lookup returning mobile and direct numbers from the Pro tier up, which is the thing searchers ask for when a switchboard will not connect them
  • A free account with 5 lookups and no card, and monthly billing with no annual commitment
  • Publishes its prices and its unit: a credit is one email found and half a credit is one verified, so a campaign of a known size can be costed before paying anything
  • The free tier is 50 credits a month, which is enough to test whether a niche's owners are findable at all before committing to a plan
  • Verification sits beside the finder, and a bounced campaign is what burns the sending domain a searcher needs for the next hundred owners
Cons
  • It finds a person and cannot build the list, so it presumes a target universe from a state filing or a library database
  • Unlimited means lookups only: exports are capped low on the entry tier, and five features draw on the same export meter
  • Phone numbers start at the Pro tier, so the entry tier is email only
  • It finds addresses and nothing else: there is no company discovery, no revenue or succession signal, so it presumes a target list that came from somewhere else
  • Built for sales teams rather than for buyers of businesses, so nothing in it knows what an acquisition target looks like
  • A practitioner using it on a search paired it with a separate verification service rather than relying on Hunter's alone, which is two paid tools stacked for one job

Both rows were read at source: RocketReach and Hunter.

Our take

Choose RocketReach when you already hold the company list and need the person: a name or a LinkedIn profile becomes a verified email and, from the Pro tier at $75 a month billed annually, a mobile number, with a lookup refunded when nothing verifies. Two things to weigh. Phone numbers start at Pro, so the $33 Essentials tier is email only, and exports are the real annual meter, capped at 1,200 on the entry tier.

Choose Hunter when you are starting from domains rather than names: it turns a company's website into the addresses behind it, prices the unit as one credit per email found and half per verification, and its Starter tier at $34 a month carries 2,000 credits, with a free 50 a month to test on. What it will not do is find a phone number, which is the call a gatekeeper will not put through.