Grata
At a Glance
The best off-market company data for thesis-driven sourcing if someone else is paying its ~$20k+ sales-quoted contracts. Most self-funded searchers under $5M get better ROI from a cheap DIY stack; Grata's estimates and contacts are weakest at exactly Main Street size.
- Pricing
- Custom Pricing, Pricing not published. grata.com/pricing shows three demo-gated tiers with no dollar figures: Growth (aimed at family offices and independent sponsors), Scale (buy/sell-side advisors, mid-market PE, corp dev), and Alpha (investment banks and mega funds), plus API and data-warehouse add-ons; all sales-quoted subscription contracts via "Book a demo" / "Talk to a specialist", contract term length is not stated on the site. The only numbers on Grata's own site are on its referral page, whose worked examples use $20,000 and $30,000 contract values, a signal of typical deal size. No free trial or self-serve option.
- Best For
- Funded searchers, or self-funded searchers whose investors/sponsor cover a five-figure data budget, running proprietary outreach in a definable niche toward the upper end of the SMB range; lean self-funded buyers of sub-$2M Main Street businesses will find a DIY stack (Clay/Apollo/scraping) more proportionate.
- Roadmap Stages
- 2. Define & Test Your Thesis4. Source & Screen Deals
Pros and Cons
Pros
- Website-keyword and similar-company search finds niche off-market businesses (e.g., 'ISO 9001 precision machining') that NAICS-code tools miss: the core reason searchers pay for it
- Contacts and list-building live in one tool: 10M+ verified executive emails, Chrome extension, and HubSpot/Salesforce/DealCloud integrations feed outreach directly
- Strong review record: G2 4.8/5 across ~79 reviews, with search functionality and customer support the most-praised aspects
- Dataset is actively improving, not staling: Datasite's $500M commitment, Sourcescrub's data being merged in, and 2025 launches of Agentic Search, Filings Lookup, and UK/DE/FR financials
- Growth tier is explicitly packaged for small buyers (family offices, independent sponsors) and includes the verified Live Deal network
Cons
- Quote-only annual contracts with zero published pricing; the vendor's own referral examples imply $20k–$30k deals, often a third or more of a self-funded searcher's entire search budget
- Data accuracy is the top user complaint (18 mentions on G2; echoed on Searchfunder): revenue estimates and contact info need verification, so you still end up cross-checking in a spreadsheet
- Coverage skews to US mid-market and digitally visible companies; the low-web-presence $500k–$5M Main Street businesses SBA buyers target are exactly where estimates and contacts are thinnest
- Recurring Searchfunder verdict that it is overpriced for sub-$5M deals: multiple searchers claim a Clay/Apollo/DIY stack delivers ~80–85% of the value at ~20% of the cost
- Product and packaging are in flux mid-integration (Datasite, Sourcescrub merge), so what you demo today may be repackaged during a one-year contract
What Searchers Say
G2: 4.8/5 across ~79 reviews (mid-2026), praising search and support; data inaccuracy is the most-cited complaint. Searchfunder sentiment is consistent but mostly 1–3 years old: "super useful... pricing is super expensive" (subscription-sharing thread, ~2023), one searcher called it "way overpriced, 85% of the value at 20% of the cost" via Clay/Apollo (Grata/SourceScrub/Inven thread, ~mid-2025), and another found Inven surfaced niche companies "Grata seems to think don't exist" (same thread); an alternatives thread (~mid-2025) pitched Clay as "better than Grata while 80% cheaper." Grata's own case study shows ~50% of Peterson Partners searchers use it. Fresh searcher chatter within the last 12 months is thin, most dated threads stop around mid-2025.