Kill claim

Definition

An efficacy claim naming the organisms a disinfectant is registered to kill, and on what contact time.

Why It Matters

It is the sentence a hospital or a school buys on, and it is only lawful where the registration supports it. That makes it a diligence item and not a marketing one: a house whose salespeople make claims the label does not carry is running a regulatory exposure that transfers with the business. Ask to see the sales literature next to the registered labels, and be specific about contact time, which is the part most often dropped in the retelling and the part that decides whether the claim is true.