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Janitorial Supply Distributor Term

Dilution control

Definition

Metering a concentrate at the point of use so one container yields many containers of solution.

Why It Matters

This is the product, not a feature of it. The customer's saving and the distributor's margin both come from the ratio, and the equipment that holds the ratio is what keeps the account. A house selling ready-to-use product into large buildings is competing on price against every catalog in the country; a house selling a dispensed program is competing against the cost of ripping equipment off a wall. Ask which of the two you are being sold.

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