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School Family Media

The Deal

Bought By
Charles Field and Brian Cabezud
Year
2018
Vehicle
Sunlight Capital Group, the searchers' own entity
Kind
Services

A Wrentham, Massachusetts media and data business built on school supply lists and parent-teacher group audiences, sold to retailers and consumer brands as marketing services under the PTO Today and TeacherLists names.

What Happened Next

Operating under its searchers, one as chief executive and one running operations and finance, with the company's own team page saying their entity acquired it in 2018 and one backer dating its part in the purchase to September of that year.

The exit ends of journeys like this one, where the buyer has announced the purchase itself, are on Buyers.

Backed by the Same Firms

Housatonic Partners

Search Fund Partners

Method & Source

This record is double-sourced: it joined when the purchase and, where the company has traded on, the exit could both be read in primary accounts rather than inferred.