eCard Systems
The Deal
- Bought By
- Benjamin Berg
- Year
- 2017
- Vehicle
- Backed by Housatonic Partners, Search Fund Partners, The Operand Group and Applied Equity
- Kind
- Physical operations
A Nashville printer of gift cards, loyalty cards and the packaging around them, sold to the retailers and restaurants that issue them.
What Happened Next
Operating under its searcher-CEO six years on. One backer's own release of a late-2023 growth investment calls him a search fund entrepreneur who acquired the company in 2017 with an investor group including that backer. The index host names him chief executive beside its own 2017 investment and records its own exit in 2023.
The exit ends of journeys like this one, where the buyer has announced the purchase itself, are on Buyers.
Backed by the Same Firms
- Wayleadr · Alex Thinath · 2025
- Abound Health Group · Jenna Whigham and Dennis Lally · 2020
- Cicero Therapies · Taylor Davidson, Grant Schafle and Gordy Rogers · 2020
- School Family Media · Charles Field and Brian Cabezud · 2018
- The rest of what Housatonic Partners has backed
- RouteGenie · Cameron Craig · 2025
- Strategic Kids · Graham Brockington and Andy Morrow · 2025
- Wu Consulting · Steven Tan · 2025
- CyberData Pros · Keith Burns · 2025
- The rest of what Search Fund Partners has backed
The Operand Group
- Maher Services · Daniel Chase and Laurent Firlotte · 2025
- Blue Peak Tents · Cody Adelizzi · 2025
- Tacna · Juan Pablo Arriaga and Santiago Ganem · 2024
- P&S Machining and Fabrication · MP Spierer · 2022
- The rest of the record
Applied Equity
- Cardata · Sheret Ross and Michael Levine · 2021
- Axero · Adam Ilowite and Michael Upex · 2021
- PalCare · Hutson Prioleau and Casey Schuler · 2019
- Voke · Rene Almeida and João Lima · 2019
- The rest of the record
Method & Source
This record is double-sourced: it joined when the purchase and, where the company has traded on, the exit could both be read in primary accounts.
- Housatonic Partners' own account, The backer's release, which states the purchase. housatonicpartners.com
- Housatonic Partners' own account, The backer's company block, with the chief executive and its own investment year. housatonicpartners.com
- Search Fund Partners' own account searchfunds.net
- The Operand Group's own account theoperandgroup.com
- Applied Equity's own account applied-equity.com