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Bridge (formerly The Kotter Group)

The Deal

Bought By
Winston Smith
Year
2021
Vehicle
Backed by Search Fund Partners, Futaleufu Partners, Endurance Search Partners, Trilogy Search Partners, Miramar Equity Partners, Red Forest Capital, M2O and Relay Investments
Kind
Software

A software company selling a communication and sales automation platform to insurance agencies, bought under the name The Kotter Group and renamed Bridge since.

What Happened Next

Operating under its searcher-CEO; four backers carry it as active, one with an observer on its board.

The exit ends of journeys like this one, where the buyer has announced the purchase itself, are on Buyers.

Backed by the Same Firms

Search Fund Partners

Futaleufu Partners

Endurance Search Partners

Trilogy Search Partners

Miramar Equity Partners

Red Forest Capital

M2O

Relay Investments

Method & Source

This record is double-sourced: it joined when the purchase and, where the company has traded on, the exit could both be read in primary accounts.

These sources name who runs the business and when the firm invested, rather than saying in a sentence that the searchers bought it. The index names Winston Smith as chief executive beside an investment in November 2021 and gives the old name in brackets; a second backer says he is the chief executive of Bridge and a third lists the Kotter Group against 2021. Nobody writes that he bought it.