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The Outsiders (Will Thorndike)

At a Glance

Read it on the far side of the close. It answers what to do with the cash a business makes, which is the question waiting once the search is over.

Pricing
One-Time, $32.00 from the publisher (store.hbr.org, read August 2026), whose own page also tells a buyer to see the retailer for the price; sold in every format at standard retail. Published October 23, 2012.
Best For
The buyer who has closed, or is about to, and now has to decide what the business does with the cash it throws off. It is not a how-to for buying and it teaches neither search nor diligence.
Roadmap Stages
2. Define & Test Your Thesis6. Operate & Grow the Business

Pros and Cons

Pros

  • The clearest statement of the decision an owner makes over and over after the close, which is where the cash goes
  • Argues from one measure it names up front, the long-run return per share, so a reader can check the case instead of admiring it
  • Eight self-contained chapters, so it works read one CEO at a time during a search

Cons

  • Every company in it is a public one far larger than anything a searcher buys, so the mechanics do not transfer and only the thinking does
  • Published in October 2012 and unrevised, so nothing in it touches how a small acquisition is financed or priced today

What Searchers Say

A standing fixture on entrepreneurship-through-acquisition reading lists, and the publisher's own page prints endorsements from Warren Buffett, Charlie Munger and Michael Dell. The gap a reader here has to bridge is scale: every subject ran a public company.

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