Skip to content
SearchSphereSource

HBR Guide to Buying a Small Business (Ruback & Yudkoff)

Books

The Harvard Business School guide to buying and running a small company, written by the professors behind HBS's entrepreneurship-through-acquisition course: a step-by-step path through deciding, searching, valuing, financing, negotiating, and transitioning, in checklist-friendly form.

Pricing
One-time, Paperback $21.95 from the publisher (store.hbr.org, July 2026); widely available in all formats at standard retail prices. Published February 2017.
Best for
The rigor-first reader who wants the academic-practitioner version of the on-ramp, and anyone drawn to smaller, enduringly profitable businesses rather than growth stories
Roadmap stages
1. Decide if ETA is for you2. Choose your path6. Screen & value

Pros

  • Written by the HBS professors (Richard Ruback and Royce Yudkoff) whose course shaped modern ETA teaching
  • Unusually concrete for an introduction: valuation math, financing structures, and a realistic search calendar
  • Short, structured, and checklist-driven, so it holds up as a mid-search reference

Cons

  • Published in 2017, so nothing on post-2023 SBA rule changes, current multiples, or today's marketplaces and tools
  • Leans toward the funded-search worldview; self-funded SBA mechanics get lighter treatment than in newer material

What searchers say

A fixture on ETA reading lists alongside Buy Then Build, and the book searchers cite for the enduringly-profitable-business framing. Recommendations remain steady year after year; the recurring caveat is content age, not quality.

Verification sources