Peterson Acquisitions
At a Glance
Worth a look if you are buying in one of its office markets and want a broker who treats buyers as clients, as long as you go in knowing the buyer-side help is a paid product and the sell-side fee is unpublished.
- Pricing
- Custom Pricing, Publishes no fee, rate or retainer for its sell-side work, so the cost arrives in a conversation. Its buyer-facing coaching and educational products are paid, which is a different relationship from free content.
- Best For
- Buyers who want a named local broker in the Midwest or Mountain West rather than a national inbox, and who are willing to pay for buyer-side coaching
- Roadmap Stages
- 3. Define & Test Your Thesis4. Source & Screen Deals
Pros and Cons
Pros
- Lists named offices with named brokers and street addresses in Minneapolis, Denver, Phoenix, St. Louis and the Dakotas, so its geography is checkable rather than claimed
- One of the few brokers running a buyer intake track, so a searcher can be a client rather than a name on a mailing list
- Publishes a blog, a podcast and a book, so its view of the process is readable before any call
Cons
- Publishes no fee of any kind for the sell side, so the cost is unknown until you ask
- Its buyer-side help is a paid product, which is not the same as a broker working for a buyer free
- An office network means the broker varies by market, so a reference from one office says little about another
What Searchers Say
Office list with named brokers, service list, and the absence of any published fee all read from its own locations, services and sell-side pages.
Put It to Work
Broker Introduction template the first email that gets you the early look.