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Baton Market vs Rejigg

Side by Side

Baton Market and Rejigg, attribute by attribute
AttributeBaton MarketRejigg
What It IsA small-business marketplace built around reconciled deals: a one-time platform NDA opens every listing data room of first-party financials and owner interviews, and it gives owners a free, M&A-reviewed valuation to price with. Its stated focus band is $300K to $50M of value, with the strongest demand between $1M and $10M.A direct marketplace connecting owners of small businesses with vetted buyers, positioned explicitly as a no-broker channel: owners list anonymized profiles free with no commission, buyers sign NDAs and pay for access, and conversations run directly between principals.
CategoryListing MarketplacesListing Marketplaces
Pricing ModelFreemiumCustom Pricing
What It CostsFree for buyers, and free valuations for owners. Sellers who engage its full service pay $1,000 a month on a three-month minimum, credited back at close, plus a 6% success fee on the first $5M and 2% beyond; bringing a letter of intent within sixty days is promoted as lowering that to 3%. The paid seller plan carries an eligibility floor of $100,000 of annual cash flow, and an anonymous listing is free.Free for sellers, with the site stating no retainers, exclusivity, or commissions. Buyers pay a monthly subscription to access the platform and a success fee when their deal closes, in the FAQ's own words; neither figure is published, so confirm current tiers directly.
Best ForBuyers who want verified financials and a data room on every listing rather than a wall of unvetted adsSearchers who want owner-direct deal flow without broker intermediation, in the roughly $1M to $4M range its published closings cluster in
Where It FitsSource & Screen Deals, Diligence & Close the DealSource & Screen Deals
Our VerdictA strong browse for buyers who value verified financials over listing volume; check it alongside the big marketplaces.Worth the demo if owner-direct deal flow fits your process; the seller-free model is genuinely differentiated, and the unknowns are scale and your access cost.
Pros
  • Every listing is verified, with a data room of first-party financials, owner video interviews, and evidence behind a single platform NDA
  • Free for buyers, and free M&A-reviewed valuations for owners, turned around in about a week
  • Reports strong outcomes: a 5.5-month average time to close and a 68% close rate on its listed deals
  • Owner-direct conversations without broker process or fees on the sell side, which draws owners who would never list traditionally
  • Published closings span roughly $950k to $4.2M across services, SaaS, and home-services businesses, squarely searcher-sized
  • Seller-free model gives it a structural pipeline of off-market-style inventory
Cons
  • A newer marketplace, so its deal count is smaller than the largest listing sites
  • Verified listings mean fewer, more-serious sellers, a feature for quality and a limit on raw volume
  • It represents the sell side on a full engagement, so on a live deal its advisory duty is to the owner
  • Buyer pricing is a subscription plus a success fee at close, with neither figure published
  • Platform scale (owner and buyer counts, live inventory) is not disclosed
  • Young platform with thin independent sentiment; most detail comes from its own site

Both rows were read at source: Baton Market ↗ and Rejigg ↗.

Our take

Choose Baton for a data room on every listing: one platform NDA opens first-party financials and owner interviews, it costs a buyer nothing, and the tradeoff is a smaller book of more serious sellers plus a sell-side duty on any deal it fully engages.

Choose Rejigg to reach owners with no broker in the middle, in the roughly one-to-four-million range its published closings cluster in. Buyers pay a monthly subscription and a success fee when their deal closes, on its own FAQ, and the platform does not disclose its scale.