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Acquisitions Anonymous

At a Glance

The best free way to build deal-screening reps before and during a search. Listen for pattern recognition from credible operators and a real SBA lender, but treat it as education-entertainment, not diligence on any specific deal.

Pricing
Free, Entirely free: 500+ episodes on all major platforms with no paywall or premium tier, and the weekly deal newsletter is free per acquanon.com/newsletter. Monetized via sponsorships (current sponsors listed at acquanon.com/sponsors include Acquisition Lab, BuyAndSellABusiness.com, Plane, and Acquire); sponsorship rates are not published.
Best For
Aspiring and early-stage self-funded searchers who want to build deal-screening pattern recognition passively, learning to read listings, spot sketchy add-backs, and gauge SBA financeability by osmosis. Not for someone who needs a structured curriculum or hands-on help with a specific live deal.
Roadmap Stages
1. Learn & Choose Your Path4. Source & Screen Deals

Pros and Cons

Pros

  • Free and prolific: 500+ episodes, twice-weekly cadence, still publishing as of July 2026
  • Breaks down real listings with concrete numbers (SDE, multiples, add-backs) in the $500k–$10M range self-funded searchers actually target
  • Co-host Heather Endresen is an active SBA lender (Viso Business Capital), so deals get a genuine lender's-eye view on financeability
  • Host mix spans operator, e-commerce, and private-equity perspectives, surfacing different red flags on the same deal
  • Free weekly newsletter delivers the listings reviewed, useful as a passive deal-flow sampler

Cons

  • Analysis is based only on public listing teasers, not real financials or CIMs, so conclusions are directional speculation rather than diligence
  • Random deal-a-week format means coverage of your specific industry or thesis is hit-or-miss; there is no structured learning path
  • Hosts and sponsors have commercial stakes in the ETA ecosystem (an SBA lender co-host, Acquisition Lab as sponsor), so recommendations are not fully disinterested
  • Some listeners say the newer shorter-format episodes sacrifice depth versus the older long-form breakdowns (Apple Podcasts review, Aug 2025)

What Searchers Say

Broadly well regarded: 4.8/5 from ~256 ratings on Apple Podcasts as of July 2026, and Searchfunder members list it among the helpful ETA podcasts (searchfunder.com 'ETA podcasts' thread; the specific praise there is several years old). Recent reviews praise improved production quality (Apple review, Jan 2025); the main recurring complaint is that shorter episodes feel less deep-dive than the old format (Apple review, Aug 2025). Recent (past-12-month) discussion on Reddit and X is thin; sentiment comes mostly from podcast-platform reviews rather than active forum threads.

Compared Head-to-Head

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