Turns per day

Definition

The average number of wash cycles a machine runs a day, a laundromat's utilization number.

Why It Matters

Turns are where the revenue is. This number, rather than square footage or machine count, tells you whether a location generates cash, and unusually for a cash business it can be checked independently: water and utility consumption move with it, and the two should tell the same story. Where they disagree, believe the meter. Then look at the machine mix, because large-capacity washers earn more per turn and are what a tired store is missing.