Holiday concentration

Definition

The share of a year's revenue earned in a handful of peak days and weeks.

Why It Matters

Valentine's Day alone accounts for roughly a third of the year's floral purchases, with Mother's Day and the December holidays close behind, so a florist's year is decided in a handful of days that demand surge labor, surge inventory, and flawless delivery. Read monthly and daily sales rather than annual totals, and price the operational risk that one blizzard, one cooler failure, or one bad hiring week on the wrong date carries a season's profit with it.