Holiday concentration

Definition

The share of a year's revenue earned in a handful of peak days and weeks.

Why It Matters

A florist's year is decided in a handful of peak days, Valentine's Day and Mother's Day among them, that demand surge labor, surge inventory, and flawless delivery. No public source we read prints the share those days carry. Read monthly and daily sales rather than annual totals, and price the operational risk that one blizzard, one cooler failure, or one bad hiring week on the wrong date carries a season's profit with it.