Walk-in share

Definition

How much of the revenue arrives without an appointment, which says who owns the client.

Why It Matters

A walk-in belongs to the corner and a booked client belongs to the barber, and the two are worth very different things when a barber leaves. A shop that is nearly all walk-in is a lease and a sign, which is a real asset and a smaller one than the revenue suggests; a shop that is nearly all booked is a group of small practices sharing a rent. Ask for the split, then ask what each barber's book would do four blocks away.