Chair utilization

Definition

The share of available chair hours actually cut, the shop's capacity math.

Why It Matters

A shop's ceiling is its chairs times its hours, and utilization says how much of that ceiling the current book fills. Low utilization with strong demand is the buyable upside, more barbers, extended hours, while high utilization at low prices means the growth story requires raising prices on a clientele that chose the shop partly for them. Ask for bookings by chair and hour; the answer prices the growth the listing claims.