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Systato

The Deal

Bought By
Asad Abdulla
Year
Not published by any primary source
Three backers date only their own investments: the index host to the summer of 2021, a second to 2021 on its investments list with 2019 as his partner-since year, and a third to 2021 under a year-invested field. The company's own site is a script shell with no history. No page read states when the purchase closed.
Vehicle
Radazon Capital, LLC, backed by Search Fund Partners, Endurance Search Partners, The Cambria Group, M2O and Aspect Investors
Kind
Services

A technology services firm for real estate brokerages, onboarding new agents and setting up and supporting the CRM, marketing and transaction systems they work on, bought as Scott Le Roy Marketing and renamed Systato.

What Happened Next

Still held: the index host names him chief executive beside its summer-2021 investment, and a second backer files him as chief executive under his fund and lists the company against 2021. A third backer's card names him chief executive of Systato, formerly Scott Le Roy Marketing.

The exit ends of journeys like this one, where the buyer has announced the purchase itself, are on Buyers.

Backed by the Same Firms

Search Fund Partners

Endurance Search Partners

The Cambria Group

M2O

Aspect Investors

Method & Source

This record is double-sourced: it joined when the purchase and, where the company has traded on, the exit could both be read in primary accounts.

These sources name who runs the business and when the firm invested, rather than saying in a sentence that the searchers bought it. The index host names him as chief executive beside its summer-2021 investment; a second backer files him as chief executive of the company under his fund, and a third names him chief executive of Systato, formerly Scott Le Roy Marketing, beside its 2021 investment. Nothing says he bought it.