Fitness Ventures
The Firm
Fitness Ventures started in 2016 with two Crunch clubs, one in Athens, Georgia and one in Amarillo, Texas. Under founder and CEO Brian Hibbard it grew into what its own release calls the largest operator in the Crunch system, at 115 locations across thirty states by that release's count. In August 2024 it was acquired by Meaningful Partners, a Los Angeles and Austin firm focused on health and well-being businesses.
Its own account of the growth is half organic, half bought: eleven to twelve new club openings a year since 2022, alongside portfolio acquisitions, Louisville in 2022, Portland and South Texas in 2025, and twenty-two clubs from Harman Fitness in May 2026. The Portland deal came with a stated seventy-five million dollar plan to build fifteen more clubs at forty to fifty thousand square feet each, which tells you the scale it operates at.
For a gym searcher the lesson is structural: independent gyms compete with, and sometimes sell to, franchise platforms like this one, and the platforms buy in multi-club blocks, not single locations. Anyone meeting the firm should know the 2016 two-club origin, the No Judgments operating culture it runs under the Crunch brand, and that its stated model pairs high-volume clubs with heavy reinvestment in facilities.
Read again in September 2026: the firm's own site carries a news feed of dated cards that link out to the wire and the press. The May 2026 purchase of twenty-two clubs from another franchisee is the largest block its own feed shows, and the home page counts 123 locations in thirty states.
What It Buys
Athens, Georgia area. Crunch Fitness clubs bought in whole-market portfolios, three in Portland here, twenty-two from another franchisee there, the buyer that resets gym pricing in any metro it targets.
Selling to them one day, or watching them as the other bidder? Track them in the Contact Book so the relationship has a next-touch date.
Confirmed Deals
3 deals traced to announcements by Fitness Ventures, 2025 to 2026, newest first. Firms that announce every deal show a fuller run here than firms that report acquisitions as quarterly counts, so read this as the evidence that clears the bar rather than as the firm's whole record.
- 22 Crunch Fitness clubs from Harman Fitness · May 19, 2026
Twenty-two Southern California and Houston clubs, which the buyer's release says made it the largest Crunch operator.
- Three South Texas Crunch clubs · December 8, 2025
Crunch Brownsville, North Brownsville, and Edinburg, per its own release.
- Three Portland Crunch clubs · August 1, 2025
The existing Portland market, with a stated $75 million plan for fifteen more.