E-Commerce Brands Valuation Calculator
Cited Band
2.63x to 3.99x SDE (sold quartiles)
Source: BizBuySell websites and ecommerce benchmarks (sold listings)
Implied Range
$1,315,000 to $1,995,000
A band, not a price. Answer the drivers below to place this business inside it.
Testing a real deal at a price in this range? Underwrite it end to end with the midpoint and the earnings carried over.
Where This One Sits
How much revenue recurs?
How concentrated are the customers?
What happens when the owner leaves for a month?
How clean are the books?
Do the licenses, leases and contracts transfer?
Nothing answered yet, so there is no reading. This does not default to the middle: a midpoint shown for a blank form would say your business is average when you have not told it anything.
The drivers that move the number in this trade specifically are in the full E-Commerce Brands guide. The picker holds every trade whose cited band is a multiple of one earnings figure; the 13 priced on cap rates, collections, revenue or two bases at once are named with their reasons rather than left out silently. Every cited band, with its drivers and source, is listed below on this page.
What Moves the Multiple
FBA-dependent businesses run 2.5x to 4x and Shopify-led DTC brands 3x to 4.5x, with repeat-purchase niches at the top; channel concentration is priced explicitly, and buyers underwrite 30% to 40% below peak-aggregator-era multiples.
Band cited from BizBuySell websites and ecommerce benchmarks (sold listings). What moves a business inside it, what licensing applies, and what diligence to run are in the E-Commerce Brands buy guide.
Embed This Band
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