Skip to content

Westerly Group

At a Glance

Worth a letter if you already know the platform you want to build, since the site will not tell you.

Pricing
Custom Pricing, Nothing published. No terms, no ownership expectations and no minimum check appear on its own site.
Best For
An operator who wants capital without a fund's exit clock and can describe the platform themselves
Track Record
No portfolio published on its own site. The newest dated post is from November 2024 and most of the archive is from 2019 and 2020.
Lane
Self-Funded
Funds
The deal only
Based
No office location published on its own pages.
Invests
No regions named, and no industries narrower than a multi-decade outlook.
Buys
Businesses it calls enduringly profitable, independently owned, and providing critical recurring services. No size band anywhere.
Before A First Call
No condition and no application route. An open invitation to describe your business or your ambitions, beside an investor login that implies a limited partner side to the firm.
First-Time Operators
A description of the operator it backs as mid-career with relevant industry experience, which is the nearest thing to a bar on the site and is not one. No condition, no size band and no application route.
How Long The Search Runs
No length on the search and nothing about what happens if it ends without a deal, on the pages this review read. Ask what the clock is before you sign anything.
Published Terms
No check size, stake or fee on the pages this review read. Most firms on this shelf publish none, so ask early rather than late.
What A Searcher Gets
Not published on the pages this review read. It is the figure a searcher most wants and most of this shelf does not print it, so ask before the first call rather than after.
Roadmap Stages
1. Learn & Choose Your Path3. Set Up & Fund the Search

Pros and Cons

Pros

  • States the permanent capital lane plainly, which is a real distinction from a fund that has to sell inside ten years
  • Describes the operator it backs in terms a reader can measure themselves against, mid-career with relevant industry experience

Cons

  • Publishes no size, industry or geography criteria at all, so a reader cannot self-screen before writing
  • Publishes no terms, no ownership expectations and no minimum check
  • Its newest dated post is from November 2024 and most of the archive is from 2019 and 2020, so nothing on the site shows current activity

What Searchers Say

Read on its own home, resources and blog pages along with both sitemaps. The lane statement and the operator profile are the firm's own words; the criteria a reader would need are absent rather than hidden.

How to Approach

Firms do not publish a term sheet you can prepare against, so this is how self-funded search capital comes in, what it weighs, and how to arrive ready.

The Typical Arc

  1. No conversation until you have a deal: gap capital comes in at the LOI, not before.
  2. A fast read on the specific target and your underwrite.
  3. An equity check to close the gap the loan and your own injection leave.

What It Weighs

  • The deal itself: is the business financeable and fairly priced.
  • Your underwrite, since there is no search track record to lean on.
  • How much of the equity gap actually remains after the loan and your own cash.

How to Prepare

More Capital & Investors