Contrarian Thinking
Education & ProgramsThe financial-media company built by Codie Sanchez around buying cash-flowing small businesses: a free newsletter the company says reaches over 550,000 readers, the Main Street Millionaire book and event, the BigDeal podcast, and paid courses and community tiers.
- Pricing
- Freemium, Newsletter and social content are free. Third-party reviews report course pricing from about $150 to $2,000 and a community tier around $10,000 (reviews, July 2026); the company does not publish a single consolidated price list, so confirm current offers directly.
- Best For
- Getting motivated about the category and absorbing the deal-hunting mindset for free, with a clear head about where the funnel is taking you
- Roadmap Stages
- 1. Decide if ETA Is for You
Pros
- The largest audience in small-business buying, which means polished free content and constant deal vocabulary exposure
- The book is a readable, inexpensive on-ramp to the boring-business thesis
- Free tier alone covers the motivational and awareness layer most beginners need
Cons
- Marketing leans on how achievable ownership is, and critics fairly note the gap between the pitch and the work of operating year one
- Paid tiers are expensive relative to books, communities, and courses elsewhere in this directory
- Course and community pricing is not published centrally and changes between reviews
- Content optimizes for reach, so depth varies widely piece to piece
What Searchers Say
Enormously visible and genuinely influential in bringing new buyers into the category. Independent reviews split between crediting the free content and criticizing sensationalism in the sales funnel; even critical reviews generally stop short of calling the paid products without value.