Permanent Equity (Free Library)
The free library from Brent Beshore's 30-year-hold private equity firm: annual letters, essays, podcasts, and operating guidance from a team that buys $3M to $25M free-cash-flow family companies and wrote The Messy Marketplace.
At a Glance
- Pricing
- Free, The letters, essays, and audio are free on the site; the firm's Capital Camp conference and the book are priced separately.
- Best For
- Buyers who want to think like a long-hold owner rather than a flipper, and sellers trying to understand how thoughtful buyers actually evaluate them
- Roadmap Stages
- 1. Decide if ETA Is for You8. Close & Transition
Pros and Cons
Pros
- Practitioner writing from actual control acquisitions, not commentary; the annual letters read like operating case studies
- The seller-side lens (the firm courts founders) teaches buyers what good looks like from the other chair
- Free, deep archive spanning a decade of deals and operations
Cons
- The firm buys larger companies than most searchers; scale-specific advice needs translation downward
- Content marketing for their deal flow, however genuinely useful; read the incentive plainly
- No structure or sequence; it is a library, not a course
What Searchers Say
Among the most-cited content bodies in the SMB acquisition world; the annual letters circulate well beyond the firm's own audience and the book we review separately grew out of this corpus.
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Verification Sources
- permanentequity.compermanentequity.com source 1permanentequity.com source 2