In The Trenches (Steve Divitkos) vs Think Like an Owner
Side by Side
| Attribute | In The Trenches | Think Like an Owner |
|---|---|---|
| What It Is | A podcast about the part after the wire: Steve Divitkos, a former searcher CEO who bought, ran, and exited the software company he acquired, interviews SMB CEOs and operators on hiring, boards, systems, decision-making, and the psychological load of ownership.. Hosted by Steve Divitkos and running roughly twice a month, its listing now shows 148 episodes, the newest dated September 2026. It sits under Mineola Search Partners, which invests in search funds and the entrepreneurs who run them. | Alex Bridgeman's interview podcast on how ambitious CEOs grow great companies, with heavy coverage of search, small-company acquisition, and the operators and investors around them; roughly two episodes a week and nearly 300 episodes since 2018. It runs weekly on a Monday, hosted by Alex Bridgeman, and its own index reports 285 episode entries with the newest numbered 287. Its sponsor page publishes 20,000 downloads a month and 500,000 all time, with a listener mix it puts at 42% chief executives, 20% active searchers and 22% prospective ones. |
| Category | Podcasts & YouTube | Podcasts & YouTube |
| Pricing Model | Free | Free |
| What It Costs | Free, with no paid tier, no course and no community. Note the address: a substack of the same name belongs to a different publication entirely, so link the podcast's own host rather than the obvious guess. | Free, with a free weekly newsletter beside it. Sponsorship is the only commercial offer and publishes no rate. |
| Best For | Searchers under LOI and owners in their first years post-close; it fills the operator-content gap that the deal-focused shows leave open | Searchers and new owners who want operator and investor perspectives beyond deal mechanics, including hiring, systems, and growth after the acquisition |
| Where It Fits | Learn & Choose Your Path, Operate & Grow the Business | Learn & Choose Your Path, Operate & Grow the Business |
| Our Verdict | Queue it the week you sign an LOI; it is the best free preparation for the job you are actually buying. | Add it to the rotation for the operating half of the journey; it pairs naturally with In The Trenches once a deal is in sight. |
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Both rows were read at source: In The Trenches ↗ and Think Like an Owner ↗.
Our take
Choose In The Trenches for depth on the owner's chair itself: a former searcher CEO on decisions, boards, and the psychological load, at a deliberate twice-monthly pace.
Choose Think Like an Owner when the trades are your thesis. Its podcast listing now names a focus on garage door and home services companies, which is what its recent episodes cover, and it names its host as co-owner of Durable Trades Collective. Expect less of the investor and search range it once had.