In The Trenches (Steve Divitkos) vs Think Like an Owner
Side by Side
| Attribute | In The Trenches | Think Like an Owner |
|---|---|---|
| What It Is | A podcast about the part after the wire: Steve Divitkos, a former searcher CEO who bought, ran, and exited the software company he acquired, interviews SMB CEOs and operators on hiring, boards, systems, decision-making, and the psychological load of ownership. | Alex Bridgeman's interview podcast on how ambitious CEOs grow great companies, with heavy coverage of search, small-company acquisition, and the operators and investors around them; roughly two episodes a week and nearly 300 episodes since 2018. |
| Category | Podcasts & YouTube | Podcasts & YouTube |
| Pricing Model | Free | Free |
| What It Costs | Free on all podcast platforms; roughly two episodes a month since 2021, with 141 episodes as of April 2026. The host also publishes companion essays and invests in searchers through his own firm. | Free on all podcast platforms; 297 episodes as of early 2026, publishing about twice weekly. |
| Best For | Searchers under LOI and owners in their first years post-close; it fills the operator-content gap that the deal-focused shows leave open | Searchers and new owners who want operator and investor perspectives beyond deal mechanics, including hiring, systems, and growth after the acquisition |
| Where It Fits | Learn & Choose Your Path, Operate & Grow the Business | Learn & Choose Your Path, Operate & Grow the Business |
| Our Verdict | Queue it the week you sign an LOI; it is the best free preparation for the job you are actually buying. | Add it to the rotation for the operating half of the journey; it pairs naturally with In The Trenches once a deal is in sight. |
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Our take
Choose In The Trenches for depth on the owner's chair itself: a former searcher CEO on decisions, boards, and the psychological load, at a deliberate twice-monthly pace.
Choose Think Like an Owner for breadth and cadence: twice-weekly conversations across operators and investors, strongest when you want range rather than a single operator's lens.