Seller account transfer

Definition

Whether the marketplace will let the account move to a buyer, which is entirely its own call.

Why It Matters

The account is where the ratings, the review history and the selling privileges live, and the platforms write the clause to suit themselves. One marketplace requires prior written consent and then adds that the account may not otherwise be transferred, sold or disposed of under any circumstances. Another gives itself sole discretion over consent and sole discretion to decide who the rightful owner is. Opening a second account and moving the catalog is not the workaround it looks like, because the same platforms prohibit multiple seller accounts and grant exceptions only at their own discretion. Ask what has actually been approved in writing before treating the account as an asset, and record a trademark assignment promptly, since federal law voids an unrecorded one against a later buyer after three months.