Account health

Definition

The marketplace's own compliance score, which decides whether the store may sell.

Why It Matters

It is the risk that has no analogue in an offline business: a platform can suspend an account over metrics the seller does not control, and a suspended store has no revenue at all, not less of it. Reinstatement is a process with no service level. So the diligence item is the account health dashboard itself, its warning history, and how much of the revenue sits on the one platform, because a business that is a single account is a business with a landlord who never signed a lease.