Permitting

Definition

The local approvals a sign needs first, which vary by town and gate when the revenue lands.

Why It Matters

Permitting is where these projects stall, and a stalled project is money already spent on materials with nothing recognized. Ask how much of the current backlog is waiting on approvals and how long the average one takes in the municipalities the shop works in. A company with relationships at the counter genuinely moves faster than one without, which is the kind of advantage that does not appear anywhere on a balance sheet.