Squares

Definition

The trade's unit of measure, one hundred square feet of finished roof, and how every job is priced.

Why It Matters

Everything in a roofing company is quoted per square: material, labor, and what a crew can produce in a day. A buyer reading revenue alone cannot tell whether the shop is doing more work or charging more for the same work, and those are different businesses with different futures. Ask for squares installed per month for three years beside revenue, and ask what a square costs to produce today against two years ago, because material has moved faster than most residential price lists have.