Personal training attach

Definition

The share of members who also buy training, the margin that sits on top of the dues line.

Why It Matters

Dues cover the rent and training pays the owner, so a club with almost no attach is selling access at a commodity price. The number is also fragile in a way dues are not: training revenue follows individual trainers, and a trainer who leaves takes clients rather than members. Ask what share of training revenue the top two trainers produce, what the split is, and whether they are employees or contractors, because that answer decides both the margin and whether it survives you.