Contract length and cancellation terms

Definition

How long a membership binds a member, and how easily a member can walk away from it.

Why It Matters

It is the difference between recurring revenue and revenue that recurs until somebody clicks. Month-to-month memberships price lower than annual agreements for good reason, and state law increasingly limits what a cancellation may require, so a book built on friction is a book with a regulatory as well as a retention problem. Read the actual agreement, not the website, and ask what share of members are inside a term today.