Daypart

Definition

A trading window of the day, which in coffee is overwhelmingly the morning rush.

Why It Matters

Most independent coffee shops earn the bulk of revenue before noon, so capacity, staffing, and the drive-through or line speed at peak decide the whole day. Read sales by hour, not by month: two shops with equal revenue are different businesses if one earns it in three hours at a strained counter and the other spreads it across food and afternoon trade. The buyer's upside usually lives in the empty dayparts, and so does the seller's unproven story.