Average ticket

Definition

The revenue collected per transaction across the register, drinks and food together.

Why It Matters

Coffee traffic is bounded by the location's morning, so the growable number is usually the ticket, not the line: food attach, size and add-on mix, and honest pricing move it, and a dollar of ticket at existing traffic is nearly all margin. Read the POS for ticket by daypart and the food share of sales, because a shop already at the neighborhood's ceiling on both has less buyable upside than its revenue suggests, whatever the listing projects.