Teaser

Definition

A one-page anonymous summary, circulated before anyone signs an NDA.

Why It Matters

It is your first filter, meant to earn an NDA without revealing whose business it is. Read it for what it will not say: a teaser that hides the industry and geography entirely, or leans on adjectives where numbers belong, is telling you something before you have signed a thing.

In numbers: A teaser for a $1,900,000 listing runs one page: 'Midwest commercial cleaning company, $3.4M revenue, $620,000 SDE, 70% contract-recurring, owner retiring.' No name, no city; specific enough to earn an NDA, vague enough to protect the seller if it does not.