TCPA exposure

Definition

What a business owes for texting or calling customers without consent.

Why It Matters

Almost every trade here talks to customers on a phone number: the appointment reminder, the route confirmation, the review request after the job. The federal statute behind that gives a private right of action whose damages count each message, not each case, and treble where a court finds the sending was willful, and there is no cap. A list built over ten years without a record of who agreed to what is therefore an asset and a liability in the same file. What a buyer asks for is not the list but the CONSENT: where each number came from, what the person was told when they gave it, and whether an opt-out was honored and recorded. A seller who cannot produce that has a marketing channel the buyer may not be able to use.

In numbers: The statute sets $500 for each message and up to three times that where a court finds it willful, so a single reminder blast to 2,000 unconsented numbers is a $1M exposure before any multiplier.