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WholesalePet.com

The Deal

Bought By
Chris Avery
Year
Not published by any primary source
The backer's home page carries his testimonial as chief executive and prints no year beside it. The trade report on the sale dates the sale to November 2021 and says nothing about when he bought the company; the backer's scripted portfolio list files it under a year filter a reader cannot quote. A trade site's report of January 24, 2024 says the 2021 buyer agreed to sell the company on to an investment firm, which is the buyer's later sale and not the searcher's purchase.
Vehicle
Backed by Relay Investments
Kind
Software

A business-to-business ecommerce platform connecting more than eight thousand independent retail locations with more than four hundred independent pet vendors, in the trade report's words, sold to an ecommerce group in 2021.

What Happened Next

Sold: a trade report of November 2021 says EMERGE acquired the company and quotes him as its chief executive, and the backer's home page carries his testimonial as chief executive of the company.

The exit ends of journeys like this one, where the buyer has announced the purchase itself, are on Buyers.

Backed by the Same Firms

Relay Investments

Method & Source

This record is double-sourced: it joined when the purchase and, where the company has traded on, the exit could both be read in primary accounts rather than inferred.