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The Deal

Bought By
Patrick Briggs
Year
2021
Vehicle
Broadtree Partners, backed by Endurance Search Partners
Kind
Services

A Rochester, New York company selling white-label search engine optimization and digital marketing that agencies resell to their small business clients.

What Happened Next

Still held: the buyer's own firm files it from December 2021 with him as chief executive, a backer lists it against 2021, and the company's own history says he joined as chief executive in 2022, the year it bought Digital Current.

The exit ends of journeys like this one, where the buyer has announced the purchase itself, are on Buyers.

Backed by the Same Firms

Endurance Search Partners

Method & Source

This record is double-sourced: it joined when the purchase and, where the company has traded on, the exit could both be read in primary accounts.