Announcing the New Owner

Subject: A note about [BUSINESS NAME]'s next chapter

Team,

[SELLER FIRST NAME] has news you should hear from us directly: after [YEARS] years building this company, [SELLER FIRST NAME] has decided it is time to hand the keys to someone who will run it personally. That someone is me. My name is [YOUR NAME], and as of today I own [BUSINESS NAME].

Here is what changes today: nothing. Jobs, pay, schedules, and the way we take care of customers all stay as they are. [SELLER TRANSITION LINE, e.g., stays on through the spring to hand things over properly], and I will spend my first weeks meeting each of you one on one, learning how this place actually works before I change anything.

I bought this company because of what you have built here. Trust took [SELLER FIRST NAME] [YEARS] years to earn, and I know it does not come with the keys.

Questions are welcome any time, in person or directly: [PHONE] · [EMAIL].

[YOUR NAME]

Subject: A change of ownership at [BUSINESS NAME], and what it means for you

Dear [CUSTOMER FIRST NAME],

After [YEARS] years of owning [BUSINESS NAME], I have sold the company to [BUYER NAME], who will be running it personally from here. I chose [BUYER FIRST NAME] deliberately: [ONE HONEST LINE ON WHY, e.g., they are keeping the whole team and intend to run it hands-on for the long haul].

Nothing about your service changes. The same people answer the same phone number, and every existing agreement, price, and warranty stands as written.

A word from [BUYER FIRST NAME]: relationships like yours are most of what I bought, and I plan to earn them rather than assume them. If anything ever falls short of what you are used to, my direct line is below.

With thanks,

[SELLER NAME] · [YOUR NAME]
[PHONE] · [EMAIL]

Subject: [BUSINESS NAME] under new ownership: confirming our account and terms

Hi [SUPPLIER FIRST NAME],

I bought [BUSINESS NAME] from [SELLER NAME] on [CLOSE DATE] and I am running it personally. We expect to keep buying [WHAT YOU BUY] at [ROUGHLY WHAT VOLUME OR CADENCE], and I would like the account to carry on without a gap.

Could you confirm the following in writing so my records match yours:
- Account number [ACCOUNT NUMBER] stays open under the new entity, [YOUR ENTITY NAME]
- Payment terms remain [CURRENT TERMS, e.g., net 30], and pricing stays at [CURRENT PRICING OR TIER]
- Anything you need from me to keep it that way: [W-9, CREDIT APPLICATION, PERSONAL GUARANTEE, OR OTHER]

If your standard practice is to put a new owner on prepay, I understand the reasoning, and I would rather earn the terms back on a schedule we agree now than discover the change on an invoice. [OPTIONAL: OFFER, e.g., I am happy to prepay the first two orders and revisit at 60 days.]

The team and the day-to-day contacts are unchanged, and [OPERATIONS CONTACT NAME] still places the orders.

[YOUR NAME]
[TITLE], [BUSINESS NAME]
[PHONE] · [EMAIL]

Subject: [BUSINESS NAME]: first [PERIOD, e.g., 60 day] update, loan [LOAN NUMBER]

Hi [LENDER FIRST NAME],

A short update on [BUSINESS NAME], [DAYS] days after closing. Nothing here needs action from you; I would rather you hear the numbers from me on a schedule than ask for them.

Where the business is:
- Revenue for [PERIOD]: [AMOUNT] against [PRIOR YEAR OR PROJECTION AMOUNT]
- Cash in the operating account: [AMOUNT], with [WEEKS OR MONTHS] of operating cover
- Debt service coverage this period: [RATIO], against the [COVENANT RATIO] the loan requires

What has gone as planned: [ONE OR TWO LINES, e.g., the whole team stayed, and the top ten customers all reordered.]

What has not, and what I am doing about it: [ONE OR TWO HONEST LINES. If nothing has gone wrong yet, say so plainly and name the thing you are watching.]

Ahead of the next update: [WHAT YOU EXPECT, e.g., the seller's transition hours end on DATE, and the first full quarter closes on DATE.]

I will send the next one on [DATE], with [WHAT THEY ASKED FOR, e.g., the interim financials and a copy of the insurance renewal].

[YOUR NAME]
[TITLE], [BUSINESS NAME]
[PHONE] · [EMAIL]