They Got Acquired
At a Glance
Read it to understand the other side of the table in online deals; the archive is the closest thing to a transaction record for the sizes the big databases skip.
- Pricing
- Freemium, The Exit Playbook publishes its price now, on its own subdomain: $999 for twelve self-paced lessons with about six hours of instruction and templates, or $1,299 with an hour of one-to-one strategy. The course names sellers planning to exit between $500,000 and $50 million. The editorial side stays free.
- Best For
- Calibrating how sub-$50M online businesses actually sell: who buys them, at what rough terms, and why, from the seller's side of the table
- Roadmap Stages
- 1. Learn & Choose Your Path2. Define & Test Your Thesis
Pros and Cons
Pros
- A large archive of real, named exit stories in the size range most databases ignore
- Free core content with a clear editorial voice and a founder who has sold companies herself
- Seller-side perspective sharpens a buyer's read on motivation and process
Cons
- Built for sellers first; buyer-specific guidance is a byproduct rather than the product
- Deal terms in stories are often directional rather than complete
- Paid course pricing is not published, and parts of the site show dated freshness signals
- The course link most readers will guess, an exit-playbook path on the main site, returns a not-found; the product lives on a separate subdomain
What Searchers Say
Well regarded in the online-business world as the chronicler of smaller exits, cited across founder communities since 2021. Buyer-community discussion is modest, consistent with its seller-side focus.