They Got Acquired
NewslettersA media company and newsletter covering exits of online businesses sold for six, seven, and low-eight figures, founded by a two-time founder-seller; hundreds of published deal stories plus reports on how smaller online companies actually trade.
- Pricing
- Freemium, Stories and the newsletter are free. A paid Exit Playbook course exists with pricing not published on the main site (theygotacquired.com, July 2026).
- Best For
- Calibrating how sub-$50M online businesses actually sell: who buys them, at what rough terms, and why, from the seller's side of the table
- Roadmap Stages
- 1. Decide if ETA Is for You4. Define Your Thesis
Pros
- A large archive of real, named exit stories in the size range most databases ignore
- Free core content with a clear editorial voice and a founder who has sold companies herself
- Seller-side perspective sharpens a buyer's read on motivation and process
Cons
- Built for sellers first; buyer-specific guidance is a byproduct rather than the product
- Deal terms in stories are often directional rather than complete
- Paid course pricing is not published, and parts of the site show dated freshness signals
What Searchers Say
Well regarded in the online-business world as the chronicler of smaller exits, cited across founder communities since 2021. Buyer-community discussion is modest, consistent with its seller-side focus.