Storr Group
The Firm
Storr Group describes itself as an operationally focused lower-middle-market firm that backs, builds, and scales industry-leading platforms in essential services, with offices in West Palm Beach, New York, and Austin and more than 130 add-on acquisitions completed across its portfolio. The thesis language is strong fundamentals and significant tailwinds; the method is hands-on operations alongside capital.
In this registry it is the firm behind SPS PoolCare, which counted more than 220 acquisitions across the Sun Belt by its fifth anniversary in July 2026. It calls itself the largest pool services company in the country, still absorbing operators as large as Pool Troopers and as local as Marathon Pool Care in the same week of 2026.
For a pool-route searcher, Storr is the market: SPS's pace has repriced routes across entire metros, and any owner considering a sale has usually already heard from it. The facts to carry are the essential-services thesis, the three-office footprint, the 130-add-on record its own site still prints, and SPS's own count of more than 220, because together they explain why the pool trade now behaves like an auction.
Read again in September 2026: the pool platform last printed a purchase in July 2026, when its fifth-anniversary release counted more than 220 since founding and 50,000 recurring customers. The sponsor's second platform buys HVAC companies across Texas and announces each on the sponsor's press page as a partnership.
What It Buys
Austin, Texas. The operationally focused firm behind SPS PoolCare, which counted more than 220 acquisitions across the Sun Belt by July 2026, and calls itself the country's largest pool services company.
Selling to them one day, or watching them as the other bidder? Track them in the Contact Book so the relationship has a next-touch date.
Confirmed Deals
7 deals traced to announcements by Storr Group, 2026, newest first. Firms that announce every deal show a fuller run here than firms that report acquisitions as quarterly counts, so read this as the evidence that clears the bar rather than as the firm's whole record.
- ProCure Heating & Air (into SAS Service Partners) · August 14, 2026
A Buda, Texas HVAC company taken as a partnership by the sponsor's home services platform; not pool service.
- Good Boy Pool Services (into SPS PoolCare) · July 10, 2026
An Atlanta market pool service company, closed on the platform's fifth anniversary at 50,000 recurring customers.
- Samm's Heating and Air Conditioning (into SAS Service Partners) · May 7, 2026
A Dallas HVAC company taken as a partnership by the sponsor's home services platform; not pool service.
- Ideal Air Services (into SAS Service Partners) · March 19, 2026
A Katy, Texas HVAC company serving West Houston, taken as a partnership by the sponsor's second platform; not pool service.
- AZ Veteran Pool Care (into SPS PoolCare) · January 26, 2026
A Greater Phoenix pool maintenance company, announced the same day as Marathon as the platform's 195th pool purchase.
- Marathon Pool Care (into SPS PoolCare) · January 26, 2026
A Lee County, Florida pool maintenance company founded in 2009, the platform's 43rd Florida acquisition and 194th overall.
- Pool Troopers (into SPS PoolCare) · January 23, 2026
The number-two pool servicer, 42,000 weekly customers in five states, the platform's largest deal.