Storr Group
The Firm
Storr Group describes itself as an operationally focused lower-middle-market firm that backs, builds, and scales industry-leading platforms in essential services, with offices in West Palm Beach, New York, and Austin and more than 130 add-on acquisitions completed across its portfolio. The thesis language is strong fundamentals and significant tailwinds; the method is hands-on operations alongside capital.
In this registry it is the firm behind SPS PoolCare, which has bought over 190 pool-service companies across the Sun Belt since 2021. That is the single heaviest consolidation any trade on this page has seen, still absorbing operators as large as Pool Troopers and as local as Marathon Pool Care in the same week of 2026.
For a pool-route searcher, Storr is the market: SPS's pace has repriced routes across entire metros, and any owner considering a sale has usually already heard from it. The facts to carry are the essential-services thesis, the three-office footprint, the 130-add-on record, and SPS's 190-company count, because together they explain why the pool trade now behaves like an auction.
What It Buys
Austin, TX. The operationally-focused firm behind SPS PoolCare, which has bought over 190 pool-service companies across the Sun Belt since 2021, the single heaviest consolidation any trade on this page has seen.
Selling to them one day, or watching them as the other bidder? Track them in the Contact Book so the relationship has a next-touch date.
Confirmed Deals
2 deals traced to announcements by Storr Group, 2026, newest first. Firms that announce every deal show a fuller run here than firms that report acquisitions as quarterly counts, so read this as the evidence that clears the bar rather than as the firm's whole record.
- Marathon Pool Care (into SPS PoolCare) · January 26, 2026
A Lee County, Florida pool maintenance company founded in 2009, the platform's 43rd Florida acquisition and 194th overall.
- Pool Troopers (into SPS PoolCare) · January 23, 2026
The number-two pool servicer, 42,000 weekly customers in five states, the platform's largest deal.