# They Got Acquired

Coverage of online-business exits.

A media company and newsletter covering exits of online businesses sold for six, seven, and low-eight figures, founded by a two-time founder-seller; hundreds of published deal stories plus reports on how smaller online companies actually trade. Its newsletter page claims twice a week and its own archive does not support that: the newest dated story is months old and the front page resurfaces earlier pieces, so treat the cadence as the publisher's claim. It puts its audience at 8,500 or more readers.

- Category: Newsletters
- Pricing model: Freemium
- Where it fits: Learn & Choose Your Path, Define & Test Your Thesis
- Website: https://theygotacquired.com

## At a Glance

Read it to understand the other side of the table in online deals; the archive is the closest thing to a transaction record for the sizes the big databases skip.

## What It Costs

The Exit Playbook publishes its price now, on its own subdomain: $999 for twelve self-paced lessons with about six hours of instruction and templates, or $1,299 with an hour of one-to-one strategy. The course names sellers planning to exit between $500,000 and $50 million. The editorial side stays free.

## Best For

Calibrating how sub-$50M online businesses actually sell: who buys them, at what rough terms, and why, from the seller's side of the table

## Pros and Cons

- Pro: A large archive of real, named exit stories in the size range most databases ignore
- Pro: Free core content with a clear editorial voice and a founder who has sold companies herself
- Pro: Seller-side perspective sharpens a buyer's read on motivation and process
- Con: Built for sellers first; buyer-specific guidance is a byproduct rather than the product
- Con: Deal terms in stories are often directional rather than complete
- Con: Paid course pricing is not published, and parts of the site show dated freshness signals
- Con: The course link most readers will guess, an exit-playbook path on the main site, returns a not-found; the product lives on a separate subdomain

## What Searchers Say

Well regarded in the online-business world as the chronicler of smaller exits, cited across founder communities since 2021. Buyer-community discussion is modest, consistent with its seller-side focus.

## Sources

- https://theygotacquired.com/about/
- https://theygotacquired.com

Also on this site: https://searchspheresource.com/resources/category/newsletter.md
Source: https://searchspheresource.com/resources/they-got-acquired
Last checked: 2026-09-07

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