# Peterson Acquisitions

A broker with an intake track for buyers.

A brokerage with named local offices across the Midwest and Mountain West that works both sides of the table, selling businesses for owners while running an intake, coaching and education track for buyers trying to acquire one.

- Category: Business Brokers & M&A Advisors
- Pricing model: Custom Pricing
- Where it fits: Define & Test Your Thesis, Source & Screen Deals
- Website: https://petersonacquisitions.com/

## At a Glance

Worth a look if you are buying in one of its office markets and want a broker who treats buyers as clients, as long as you go in knowing the buyer-side help is a paid product and the [sell-side](https://searchspheresource.com/glossary/buy-side-versus-sell-side) fee is unpublished.

## What It Costs

Publishes no fee, rate or retainer for its sell-side work, so the cost arrives in a conversation; its home page prints a bare line reading National Average: 11% - 25% under a section on choosing a broker, with no sentence saying what it measures. Its seller questions say it works only under an exclusive engagement. Its buyer-facing coaching and educational products are paid, which is a different relationship from free content.

## Best For

Buyers who want a named local broker in the Midwest or Mountain West rather than a national inbox, and who are willing to pay for buyer-side coaching

## Pros and Cons

- Pro: Lists named offices with named brokers and street addresses in Minneapolis, Denver, Phoenix, St. Louis and Sioux Falls, so its geography is checkable rather than claimed
- Pro: One of the few brokers running a buyer intake track, so a [searcher](https://searchspheresource.com/glossary/searcher) can be a client rather than a name on a mailing list
- Pro: Publishes a blog, a podcast and a book, so its view of the process is readable before any call
- Con: Publishes no fee of any kind for the sell side, so the cost is unknown until you ask
- Con: Its buyer-side help is a paid product, which is not the same as a broker working for a buyer free
- Con: An office network means the broker varies by market, so a reference from one office says little about another

## What Searchers Say

Office list with named brokers, service list, and the absence of any published fee all read from its own locations, services and sell-side pages. Two of those pages deserve a buyer's attention. A 2024 release attributes its best-broker-in-the-US title to several publications including ChatGPT, naming none, and its recruiting pages sell metro territories on an earn-while-you-learn model to people without M&A experience, so ask who at the office has personally closed the last three deals.

## Sources

- https://petersonacquisitions.com/
- https://petersonacquisitions.com/locations/
- https://petersonacquisitions.com/our-services/
- https://petersonacquisitions.com/sell-your-business/
- https://petersonacquisitions.com/buyerintake/

Also on this site: https://searchspheresource.com/resources/category/broker.md
Source: https://searchspheresource.com/resources/peterson-acquisitions
Last checked: 2026-09-19

Site index for machines: https://searchspheresource.com/llms.txt