# Grata

Search 20M private companies for off-market targets.

Searchable database of 21M-plus private companies with revenue/employee estimates, website-keyword search, and verified executive contacts, used to build off-market target lists, assemble comparable sets and market maps, and run outreach with CRM integrations. Owned by Datasite since June 2025, which is merging competitor Sourcescrub's data into the platform.

- Category: Off-Market Data & Outreach
- Pricing model: Custom Pricing
- Where it fits: Define & Test Your Thesis, Source & Screen Deals
- Website: https://grata.com

## At a Glance

The best off-market company data for thesis-driven sourcing if someone else is paying its ~$20k+ sales-quoted contracts. Most self-funded [searchers](https://searchspheresource.com/glossary/searcher) under $5M get better ROI from a cheap DIY stack; Grata's estimates and contacts are weakest at exactly Main Street size.

## What It Costs

Pricing not published. grata.com/pricing shows three demo-gated tiers with no dollar figures: Growth (aimed at family offices and independent sponsors), Scale (buy/sell-side advisors, mid-market PE, corp dev), and Alpha (investment banks and mega funds), plus API and data-warehouse add-ons. All are sales-quoted subscription contracts via "Book a demo" / "Talk to a specialist", contract term length is not stated on the site. The only numbers on Grata's own site are on its referral page, whose worked examples use $20,000 and $30,000 contract values, a signal of typical deal size. No free trial or self-serve option.

## Best For

Funded searchers, or [self-funded searchers](https://searchspheresource.com/glossary/self-funded-search) whose investors/sponsor cover a five-figure data budget, running proprietary outreach in a definable niche toward the upper end of the SMB range; lean self-funded buyers of sub-$2M Main Street businesses will find a DIY stack (Clay/Apollo/scraping) more proportionate.

## Pros and Cons

- Pro: Website-keyword and similar-company search finds niche off-market businesses (e.g., 'ISO 9001 precision machining') that NAICS-code tools miss: the core reason searchers pay for it
- Pro: Contacts and list-building live in one tool: 10M+ verified executive emails, Chrome extension, and HubSpot/Salesforce/DealCloud integrations feed outreach directly
- Pro: Strong review record: G2 4.8/5 across ~79 reviews, with search functionality and customer support the most-praised aspects
- Pro: Dataset is actively improving, not staling: Datasite's $500M commitment, Sourcescrub's data being merged in, and 2025 launches of Agentic Search, Filings Lookup, and UK/DE/FR financials
- Pro: Growth tier is explicitly packaged for small buyers (family offices, [independent sponsors](https://searchspheresource.com/glossary/independent-sponsor)) and includes the verified Live Deal network
- Con: Quote-only annual contracts with zero published pricing; the vendor's own referral examples imply $20k–$30k deals, often a third or more of a self-funded searcher's entire search budget
- Con: Data accuracy is the top user complaint (18 mentions on G2; echoed on Searchfunder): revenue estimates and contact info need verification, so you still end up cross-checking in a spreadsheet
- Con: Coverage skews to US mid-market and digitally visible companies; the low-web-presence $500k–$5M Main Street businesses SBA buyers target are exactly where estimates and contacts are thinnest
- Con: Recurring Searchfunder verdict that it is overpriced for sub-$5M deals: multiple searchers claim a Clay/Apollo/DIY stack delivers ~80–85% of the value at ~20% of the cost
- Con: Product and packaging are in flux mid-integration (Datasite, Sourcescrub merge), so what you demo today may be repackaged during a one-year contract

## What Searchers Say

G2: 4.8/5 across ~79 reviews (mid-2026), praising search and support; data inaccuracy is the most-cited complaint. Searchfunder sentiment is consistent but mostly 1–3 years old: "super useful... pricing is super expensive" (subscription-sharing thread, ~2023), one searcher called it "way overpriced, 85% of the value at 20% of the cost" via Clay/Apollo (Grata/SourceScrub/Inven thread, ~mid-2025), and another found Inven surfaced niche companies "Grata seems to think don't exist" (same thread). An alternatives thread (~mid-2025) pitched Clay as "better than Grata while 80% cheaper." Grata's own case study shows ~50% of Peterson Partners searchers use it. Fresh searcher chatter within the last 12 months is thin, most dated threads stop around mid-2025.

## Compared With

- Pay someone to originate off-market deals, or buy the data and do it yourself? (https://searchspheresource.com/resources/compare/biznexus-vs-grata.md)
- Buy the off-market database, or assemble the outreach stack yourself? (https://searchspheresource.com/resources/compare/grata-vs-hunter-io.md)
- Which private-company data platform for proprietary sourcing? (https://searchspheresource.com/resources/compare/grata-vs-sourcescrub.md)
- Buy a private-company database and run outreach, or work the on-market listings? (https://searchspheresource.com/resources/compare/grata-vs-bizbuysell.md)
- Which company database for a proprietary search, paid for by whom? (https://searchspheresource.com/resources/compare/apollo-io-vs-grata.md)

## Sources

- https://grata.com/pricing
- https://grata.com
- https://grata.com/company/referral
- https://grata.com/company/partners
- https://grata.com/resources/grata-2025-in-review
- https://grata.com/case-studies/fifty-percent-of-peterson-partners-searchers-use-grata
- https://searchfunder.com/post/gratasourcescrubinven-which-is-the-best
- https://searchfunder.com/post/alternatives-to-grata
- https://searchfunder.com/post/anyone-interested-in-sharing-a-grata-subscription
- https://searchfunder.com/post/what-software-are-you-using-for-sourcing-looking-for-alternative-to-grata
- https://searchfunder.com/post/grata-vs-sourcescrub
- https://searchfunder.com/post/grata-reviews
- https://www.datasite.com/en/company/news/datasite-acquires-leading-private-market-intelligence-company-grata-with--500-million-investment-commitment
- https://www.g2.com/products/grata/reviews
- https://searcherinsights.com/resource/grata/

Also on this site: https://searchspheresource.com/resources/category/offmarket-data.md
Source: https://searchspheresource.com/resources/grata
Last checked: 2026-09-04

Site index for machines: https://searchspheresource.com/llms.txt