# FE International

M&A advisory for SaaS and ecommerce exits.

A technology M&A advisory founded in 2010 that built its name brokering SaaS, e-commerce, and content businesses. It runs advisor-led sale processes with browsable buyer listings, cites over 1,500 completed transactions, and has moved progressively upmarket toward middle-market deals while publishing some of the category's most-referenced valuation methodology.

- Category: Listing Marketplaces
- Pricing model: Success Fee
- Where it fits: Source & Screen Deals
- Website: https://www.feinternational.com

## At a Glance

Watch its listings even if most price above your range: the preparation quality teaches you what good looks like, and the [valuation](https://searchspheresource.com/glossary/valuation) guides are homework worth doing before any online acquisition.

## What It Costs

Seller-paid success fees; fee schedules are not published (feinternational.com, July 2026). Free for buyers to browse and inquire, with vetting in the process.

## Best For

Buyers hunting quality online businesses above marketplace-listing tier, and anyone valuing a SaaS or content business, since its methodology content is a reference point regardless of where you transact

## Pros and Cons

- Pro: A 15-year track record in online-business M&A with advisor-run, vetted processes
- Pro: Listing quality and preparation generally run above open-marketplace standards
- Pro: It publishes a valuation methodology (especially for SaaS) that is worth reading even for non-clients
- Con: Progressively upmarket: much of its current flow sits above first-time [searcher](https://searchspheresource.com/glossary/searcher) budgets
- Con: Seller-side advisor, so processes and packaging favor the seller
- Con: Track-record and success-rate figures are the firm's own
- Con: Fees are not published, though buyers do not pay them directly

## What Searchers Say

One of the oldest names in online-business M&A with a generally strong professional reputation. Community discussion mostly concerns fit: excellent processes, larger deals over time, and listings that come prepared and priced accordingly.

## Compared With

- Which advisor-led shop for online-business deal flow? (https://searchspheresource.com/resources/compare/fe-international-vs-quiet-light.md)

## Sources

- https://www.feinternational.com/
- https://www.feinternational.com/blog/saas-metrics-value-saas-business

Also on this site: https://searchspheresource.com/resources/category/marketplace.md
Source: https://searchspheresource.com/resources/fe-international
Last checked: 2026-09-05

Site index for machines: https://searchspheresource.com/llms.txt