# Baton Market

A marketplace of verified deals, free valuations.

A small-business marketplace built around reconciled deals: a one-time platform NDA opens every listing data room of first-party financials and owner interviews, and it gives owners a free, M&A-reviewed valuation to price with. Its stated focus band is $300K to $50M of value, with the strongest demand between $1M and $10M.

- Category: Listing Marketplaces
- Pricing model: Freemium
- Where it fits: Source & Screen Deals, Diligence & Close the Deal
- Website: https://www.baton.com/

## At a Glance

A strong browse for buyers who value verified financials over listing volume; check it alongside the big marketplaces.

## What It Costs

Free for buyers, and free valuations for owners. Sellers who engage its full service pay $1,000 a month on a three-month minimum, credited back at close, plus a 6% success fee on the first $5M and 2% beyond; bringing a letter of intent within sixty days is promoted as lowering that to 3%. The paid seller plan carries an eligibility floor of $100,000 of annual cash flow, and an anonymous listing is free.

## Best For

Buyers who want verified financials and a [data room](https://searchspheresource.com/glossary/data-room) on every listing rather than a wall of unvetted ads

## Pros and Cons

- Pro: Every listing is verified, with a data room of first-party financials, owner video interviews, and evidence behind a single platform [NDA](https://searchspheresource.com/glossary/nda)
- Pro: Free for buyers, and free M&A-reviewed [valuations](https://searchspheresource.com/glossary/valuation) for owners, turned around in about a week
- Pro: Reports strong outcomes: a 5.5-month average time to close and a 68% close rate on its listed deals
- Con: A newer marketplace, so its deal count is smaller than the largest listing sites
- Con: Verified listings mean fewer, more-serious sellers, a feature for quality and a limit on raw volume
- Con: It represents the [sell side](https://searchspheresource.com/glossary/buy-side-versus-sell-side) on a full engagement, so on a live deal its advisory duty is to the owner
- Con: The platform reconciles a seller's financials rather than having a third party verify them, so read 'verified' on any listing as first-party numbers checked against source documents

## What Searchers Say

Verification model, free-valuation offering, pricing, and close metrics verified against Baton own-site as of 2026.

## Compared With

- Verified financials or owner-direct access, and who pays for it? (https://searchspheresource.com/resources/compare/baton-vs-rejigg.md)

## Sources

- https://www.baton.com/
- https://www.baton.com/pricing
- https://www.batonmarket.com/baton-beat/free-business-valuations

Also on this site: https://searchspheresource.com/resources/category/marketplace.md
Source: https://searchspheresource.com/resources/baton
Last checked: 2026-09-07

Site index for machines: https://searchspheresource.com/llms.txt