# Apollo.io

Company search and outreach with a free tier.

A contact and company database with sequences, warmup and a dialer in one seat, sold per seat with a credit meter where an email costs one credit and a phone number eight. A searcher uses the filters, including a Google Maps business search, to build a list of owners in a niche and writes to them from the same tool, and the free seat is enough to learn whether a niche's owners are reachable before paying.

- Category: Off-Market Data & Outreach
- Pricing model: Freemium
- Where it fits: Define & Test Your Thesis, Source & Screen Deals
- Website: https://www.apollo.io

## At a Glance

The one seat that holds a database and a sender, with a free tier honest enough to test a niche on. Read its own page's two contradictions before budgeting, and expect its database to thin out exactly where Main Street lives.

## What It Costs

Published on its own pricing page, billed annually per seat: Free at $0 with 900 credits a year granted monthly, Basic at $49 with 30,000 credits a year, Professional at $79 with 48,000, Organization at $119 with a three-seat minimum and 72,000. Monthly billing: Free with 75 credits a month, Basic $65, Professional $99. Add-ons at $119 a month per team. A 14-day trial carries 100 credits. The unit is defined on the page: an email costs 1 credit, a phone number 8, enrichment 1 to 8, AI research 1 per run, the US dialer 2 per minute. Two conflicts on the page itself: its structured data lists Basic at $49 monthly while the card says $65, and its FAQ still describes an Unlimited plan no card sells.

## Best For

A [searcher](https://searchspheresource.com/glossary/searcher) building an owner list in a niche and writing to it from one tool, who wants a free seat to test whether the niche is reachable before paying for data

## Pros and Cons

- Pro: Both halves in one seat: a searchable company and contact database and the sequences with warmup that send to it
- Pro: Price, seat and credit unit published together, so the cost of a campaign of a given size is knowable before signing up
- Pro: A free seat with 900 credits a year and no card, enough to test a niche
- Pro: Named by searchers as the cheaper stack that replaces Grata and as more cost-effective than Sales Navigator and ZoomInfo
- Con: A B2B professionals database, thin on [owner-operators](https://searchspheresource.com/glossary/owner-operator) with no LinkedIn footprint, and a searcher reports it lacks comprehensive lists by NAICS code
- Con: Credits are the real meter and a phone number costs eight, so the free seat's 75 a month buys about nine numbers
- Con: The page disagrees with itself on Basic's monthly price and still describes a plan it no longer sells
- Con: Sending from anything but Gmail or Microsoft is excluded from trials, and the Organization tier needs three seats

## What Searchers Say

Named by searchers on Searchfunder in their own words. One wrote "I use Apollo, which I have found works just as well as LinkedIn Navigator and ZoomInfo, but is much more cost effective". Another wrote "I use Clay => Apollo => Aplify => Google Sheets to generate and enrich leads"; "Apollo is great for sourcing and enrichment and integrates natively with Clay". On the other side, "Have looked at rocketreach, Apollo.io, among others but they do not have comprehensive lists" for a NAICS code. It is the tool the Grata row's own critics name as the cheaper stack.

## Compared With

- Which company database for a proprietary search, paid for by whom? (https://searchspheresource.com/resources/compare/apollo-io-vs-grata.md)

## Sources

- https://www.apollo.io/pricing
- https://searchfunder.com/post/what-software-are-you-using-for-sourcing-looking-for-alternative-to-grata
- https://searchfunder.com/post/gratasourcescrubinven-which-is-the-best
- https://searchfunder.com/post/alternatives-to-grata
- https://searchfunder.com/post/company-list-with-certain-sic-naics-code

Also on this site: https://searchspheresource.com/resources/category/offmarket-data.md
Source: https://searchspheresource.com/resources/apollo-io
Last checked: 2026-09-04

Site index for machines: https://searchspheresource.com/llms.txt