# Affinity

Relationship-intelligence CRM for funded teams.

A relationship-intelligence CRM built for deal-driven firms: it reads your team's email and calendar automatically, so every owner, broker, and investor touchpoint is captured without data entry, and it can tell you who in your network already knows the person you are trying to reach.

- Category: CRM & Pipeline
- Pricing model: Subscription
- Where it fits: Source & Screen Deals
- Website: https://www.affinity.co

## At a Glance

The right tool for a funded team and the wrong bill for a solo search. If your investors use it, the shared workflow alone can justify a seat; otherwise start free and revisit when there is a team.

## What It Costs

Published per-seat pricing, which is rare in this lane: tiers run $2,000 to $2,700 per user per year, with enterprise custom. That is institutional money, priced for funded teams rather than a solo self-funded search.

## Best For

A funded traditional search running high-volume proprietary outreach with a team, where automatic activity capture and warm-introduction paths repay the per-seat cost; also the tool your investors likely already use.

## Pros and Cons

- Pro: Automatic capture from email and calendar means the pipeline stays current without anyone doing data entry
- Pro: Relationship intelligence surfaces warm paths to owners and brokers, which is the hard part of proprietary sourcing
- Pro: The dominant choice among traditional [search funds](https://searchspheresource.com/glossary/search-fund), so investors and interns already know the workflow
- Pro: Publishes its per-seat pricing on its own site, which almost nothing else at this tier does
- Con: At $2,000-plus per user per year, it costs more than most self-funded [searchers](https://searchspheresource.com/glossary/searcher)' entire software budget
- Con: Its value scales with team size and network breadth; a solo searcher gets a fraction of the benefit
- Con: Reading the team's email and calendar is the product, so the privacy conversation with anyone sharing the instance comes first
- Con: Migration out is real work once years of relationship data live in it

## What Searchers Say

Named in searcher community threads as the institutional default, dominant among funds backed by traditional investor groups. Widely used across venture and [private equity](https://searchspheresource.com/glossary/private-equity), which is where the product grew up.

## Compared With

- Is relationship intelligence worth institutional money on a search? (https://searchspheresource.com/resources/compare/affinity-vs-pipedrive.md)

## Sources

- https://www.affinity.co/product/affinity-pricing
- https://searchfunder.com/post/what-is-the-best-crm-for-deal-flow

Also on this site: https://searchspheresource.com/resources/category/crm.md
Source: https://searchspheresource.com/resources/affinity
Last checked: 2026-09-05

Site index for machines: https://searchspheresource.com/llms.txt